There was a time, during the early advent of search engines, when just the inclusion of few keywords in the content of a website made it feature in the top rankings of a search engines. But, as time passed by the competition on the internet skyrocketed and search engines too became more sophisticated bracing the changes. The aim is to not just reach the top rankings of a search engine, but to maintain that position amidst heavy competition and engaging the user who lands up the page (thus, converting it into money). This is the reason for professional SEO content writing to have taken a more important place than earlier; A place which is at par with the coding and design of websites.
SEO content writing – a skill
Indeed, SEO copywriting is a skill and it requires a fine blend of creativity and commercial writing to come out result-oriented content. SEO content writing isn’t about stuffing few keywords in articles! It’s about incorporating the keywords naturally in the article without denigrating the value of the content or the readability of the write-up. The greater the skill and creativity of a writer, greater is his/her chances of making the article look more natural (than manipulated for the search engine) and more readable. This probably is the forte of professionals involved in search engine copywriting and that’s the very reason why they are opted over other people who are good with words.
It has been noted that among all the Search engine ranking parameters, it’s the link building that fetches more quick and stable results. When the links of your website is publicized by others and gets published in other reputed websites, the value of your website too rises. Indeed, a good product/service with a good promotion (read search engine copywriting) is sure to impress people and eventually lead them to voluntarily share your link with their friends, relatives, colleagues and general users.
More of professional SEO writing
No matter how talented an individual writer is, the broader base of SEO domain knowledge, writing and professionalism offered by a professional SEO writer is still missed. Collaborative work of a group of writers in tandem with SEO experts is sure to prove beneficial to your website in a far better way. Services of professional copy writing companies can be availed at reasonable prices due to varying cost of living at different parts of the globe, however, there’s no compromise in quality. SEO copywriting in India for example, is much cheaper than countries in the west but are equivalent or better in terms of quality.
What can be said about a good Internet copywriter? Well, if it’s a good one, then the work speaks for itself. How is it that their work defines how good they are? Well this little tidbit of information is obvious.
The way you can tell a really good Internet copywriting person is just by reading his or her words. You see, these people take on web sites and use words to create an advertisement that best describes the web site. This is also known as Internet copywriting that sells.
Its almost as if you could close your eyes on the website and someone read it to you. The wording is so precise you can literally picture the web site in your mind. These are truly the great Internet copywriters.
By using one of these Internet copywriting agencies you get their full attention for your web site. It becomes personal. They want to know all about the web site. The products you have to offer on the web site, or the information you are offering to potential visitors to your website. And believe me when I say you will have visitors, the good Internet copywriters will make sure of that. In their advertisement for your web site they use wording that best fits your personal web site, whether it is for a small business or a corporate office. And of course not forgetting the individual who is just wanting a web site on the Internet to sell a few products. They are all treated in a professional manner by these Internet copywriting services.
Then, they concentrate on using unique and precise keywords for your web site, those that will bring visitors to your web site, and possibly also attract those visitors that have already been to your web site a time or two. With search engine optimization they can personalize your web site by using specific key words and not duplicating any other web site content. Their work is amazing and they dedicate themselves on the work they do on your web site, just as a person with paint and a brush would do while painting a masterpiece.
However, they do it through the fluency of their wording, to create a picture that everyone is able to understand. Words that are easily understood, terms that are considered useful as far as navigating from page to page of your web site right down how to order a product from your web site and checkout.
In some web sites, there are numbers listed for additional information or help for visitors who are having a problem and this is also a unique idea for creating a web site. The Internet copywriting services set it up for you, although in most cases, they do everything they possibly can not to change the original lay out of your web site. After all you did create it. They are simply assisting you in the idea and generation of traffic to your web site. If there are a few changes they might recommend, may make it easier for you in the long term view of your web site.
A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides.
While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers.
What’s the difference?
- A feature is simply a characteristic of a product.
- A benefit explains what the customer has to gain by using the product.
- Anyone can make a list of a product’s features. But it takes a bit of work to convert each of those features into benefits.
- A handy trick you can use is to add the phrase “which means…” to the end of each feature.
- A feature of a razor blade for women could be that it has 3 blades. That in itself is unlikely to win many sales because it means nothing to most people. But add the phrase “which means you’ll have smooth and sexy legs” and women will know exactly what they will gain when they buy it.
Let’s look at a few more examples of benefits vs features:
A Car
- Feature – All wheel drive.
- Benefit – You are less likely to get stuck in the snow.
- Feature – Gets more miles per gallon than competitors.
- Benefit – You’ll save money on gas.
- Feature – Side-impact airbags.
- Benefit – Your family will be safe in an accident.
A DVD Recorder
- Feature – Time shift recording lets you pause live TV.
- Benefit – You will never miss a second of your favorite show.
A Pair of Boots
- Feature – Waterproof.
- Benefit – Your feet stay warm and dry.
Not long ago I was stopped at a red light, and as I looked at the van in front of me I saw the perfect example of focusing on benefits over features. The van belonged to a small handyman business that does small jobs in several neighboring towns.
On the back of the van was a simple drawing of a man carrying a small child on his shoulders. Underneath it read, “We’ll take care of the little problems, so you have time for more important things.”
As a parent who struggles to find every minute I can with my family, that simple bit of copy struck a nerve.
Rather than listing the various types of projects they specialize in (which I would never bother reading), they tapped into a common problem (finding time for the family) and offered a solution.
Sure, I could power wash my house, clean my yard, and paint my garage myself. But if I hire these guys to do it I can spend more time with my kids.
Brilliant!
Remember, always focus on benefits. Show customers how your product solves their problems or makes their lives better and they’ll line up to buy from you.